The Cruise™ Growth System taught at the right depth for where you are. Whether you're just starting out or you're a senior marketing leader — there's a level built for you.
A 3-minute breakdown of L1, L2 and L3 — what each level covers, who it's for, and what you'll walk away with.
3 min · Watch before booking a discovery call
Each level is a natural progression from the previous one — creating a built-in path and a powerful reason to keep going. L1 graduates who get results become L2's most motivated buyers. L2 graduates who build systems become L3's most natural candidates.
For survival-stage founders who need sales now. You learn the system at the most accessible level — clear, practical, and immediately actionable.
For growing businesses and practicing marketers who need consistency. You build the system so it runs reliably — with automation, campaigns, and data.
For CMOs and senior leaders who need marketing aligned to revenue targets. You run the system as a strategic commercial asset.
Every level is a built-in upsell to the next. Price the entry. Earn the relationship. Grow the revenue. L1 is the beginning — not the destination.
The entry point. Built for founders and early-stage businesses with limited resources who need clarity and quick wins — not complexity. We teach the Cruise™ Growth System at its most accessible depth: practical, direct, and immediately implementable.
New founders, solopreneurs, and early-stage businesses with limited resources who need to start generating sales without overcomplicating their marketing.
Book a discovery call and we'll confirm this is the right level for you before you enrol.
For growing founders, practicing marketers, social media managers, and brand managers who need to systematise their marketing. You move from getting results occasionally to generating them reliably — with automation, campaigns, data, and a team.
Growing founders who got results at L1 and want to systematise. Practicing marketers and brand managers who need to elevate from doing to building systems.
L1 graduates who get results become L2's most motivated buyers. The system doesn't change — the depth of application increases. L2 is where you stop winging it and start building.
Already completed L1 or have equivalent experience? Let's talk about L2.
For CMOs, Heads of Marketing, senior marketing directors, and business leaders managing marketing teams. At this level, marketing is not a department — it's a strategic commercial asset. You learn to run it as one.
Senior marketing leaders, CMOs, and Heads of Marketing who are responsible for connecting the marketing function to commercial outcomes — and who need the language, frameworks, and strategic tools to do it.
L1 is priced to be accessible — the entry point. L2 and L3 are where the margin is built. An L2 graduate who builds a system and gets promoted is the most natural L3 candidate.
For senior leaders serious about marketing as a strategic commercial function.
| Criteria | L1 — Foundations | L2 — Mastery | L3 — Executive |
|---|---|---|---|
| Core Question | How do I get sales now? | How do I make it consistent? | How do I align to revenue targets? |
| Stage | Survival / Early Stage | Systemisation / Growth | Strategy / Executive |
| Best For | New founders, solopreneurs | Growing founders, marketers, brand managers | CMOs, Heads of Marketing, senior leaders |
| Topics Covered | Ideal customer, core message, simple pipeline, basic KPIs | Automation, CRM, campaigns, 90-day cycle, team management | Strategic alignment, ROI to board, digital enablement, revenue integration |
| Price | KES 35K – 50K | KES 65K – 85K | KES 120K – 180K |
| Format | Hybrid | Hybrid | Hybrid |
| Next Step | Apply → | Apply → | Apply → |
Book a discovery call. We'll ask the right questions and tell you exactly where you belong — before you commit to anything.